Collective folk texts
Gretchen McCulloch, Because Internet:
Both memes and needlework are collective folk texts that spread because people remix and remake them. The words “text” and “textile” have a common origin, from a Proto-Indo-European root teks, “to weave.” Writing and weaving are both acts of creation by bringing together. A storyteller is a spinner of yarns, and the internet’s founding metaphor is of a web. If we go far enough back, before printing presses and cameras and photocopiers introduced the notion of faithful reproduction, all transmission is re-creation. Teks is also the root in the word “technology,” which at one point meant a systematic treatise on an art or craft, or even a grammar, before it referred to a study of mechanical or industrial arts (a 1902 dictionary gives the examples of “spinning, metal-working, or brewing”) and then to digital tech.
Fun fact: Susan Kare, who designed most of the original Apple computer icons, cited her experience with needlepoint and mosaics as preparation for creating icons from small arrays of pixels.