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Ooh, this was FUN. It’s a fascinating look at how language evolves, and how rapidly it’s evolving now because internet—and arguably for the better, because internet-speak conveys this whole spectrum of emotional nuance that formal written language cannot.

Highlights and takeaways, an incomplete list:

If you’re into linguistics (🙋🏻‍♀️), like clever and informative books (🙋🏻‍♀️), are an elder millennial (🙋🏻‍♀️), remember the AOL dialup (🙋🏻‍♀️), use social media as your third place (🙋🏻‍♀️), find yourself hooked on Wordle (🙋🏻‍♀️), or want some hope for the future (🙋🏻‍♀️), don’t miss this book.

Also, when anybody is outraged about “kids these days” on the internet, remember that people used to be outraged over the word “hello,” which was invented with the telephone.

ETA: With all the hubbub and handwringing around the demise of Twitter, all I think is how will Gretchen do her research!


Pull quotes

“Every generation has talked slightly differently from its parents: otherwise, we’d all still be talking like Shakespeare.”

“Like how money is just squiggles on paper or on a screen until it determines whether you can eat lunch, ::words are just meat twitches:: until they determine whether you can get a job—or whether someone will even deign to tell you where the shoe section is.”

“Internet writing is a distinct genre with its own goals, and to accomplish those goals successfully requires subtly tuned awareness of the full spectrum of the language.”

“Irony, paradoxically, creates space for sincerity.”

“Irony is a linguistic trust fall.”

“When asking about the future of technolinguistic tools, like speech to text or predictive smart replies, we need to ask not just how they can be used, but how they can be subverted; not just how designers can help users communicate their intentions, but how users can help them communicate more than the designers intended.”

“It’s not that writing has completely changed, it’s that writing has forked, into formal and informal versions.”

“I’d gladly accept the decline of standards that were arbitrary and elitist in the first place in favor of being able to better connect with my fellow humans. After all, a red pen will never love me back. Perfectly following a list of punctuation rules may grant me some kinds of power, but it won’t grant me love. Love doesn’t come from a list of rules—it emerges from the spaces between us, when we pay attention to each other and care about the effect that we have on each other. When we learn to write in ways that communicate our tone of voice, not just our mastery of rules, we learn to see writing not as a way of asserting our intellectual superiority, but as a way of listening to each other better. We learn to write not for power, but for love.”

“Embodiment and projecting a virtual body may sound dangerously space-age—holograms!—but in many ways, embodiment is very old. Older than writing, as old as stories, perhaps as old as language itself.”

“Thinking of emoji as gestures helps put things into perspective: if we’re tempted to start thinking, “If words were good enough for Shakespeare, why aren’t they good enough for us?” we can pause and realize that plain words weren’t actually good enough for Shakespeare.”

“Sure enough, researchers have found that people who read a lot of fiction are better at understanding mental states than those who read primarily nonfiction or don’t read at all. In the twenty-first century, we’re going a step further: emoji and the rest make us not just readers of mental states, but writers of them.”

“The chat format’s astonishing durability signals the true birth of a new form of communication. Chat is the perfect intersection of written and informal language.”

“If you’re wondering why this book hasn’t talked about something you’re interested in, consider this an invitation to draw your own map of another portion of the territory, to conduct your own internet linguistic research.”